If you have been tracking your customer data and have it organized in a database or CRM it’s time to put that data to use. From our Q&A discussion with Krista Todd, the CMO of NortonLifeLock, we learned about defining your “ideal customer profile” or ICP. Who are your best customers? What do they need? How does your product solve a pain point for them? How do they make purchase decisions? You have to ask yourself these questions because we want to find more customers