Editor’s Note: We are delighted to have Robert Siegel join us to discuss his book, The Brains and Brawn Company: How Leading Organizations Blend the Best of the Digital and Physical. Rob is a lecturer at Stanford Graduate School of Business where he researches strategy and innovation in both large and small companies, as well as the opportunities and challenges that technological change brings to these firms. In addition to his work at Stanford, Rob is a partner at venture capital firms XSeed Capital and Piva Capital.